The Magic of SEO:  Why Local Small Businesses in Phoenix Need It

The Magic of SEO:  Why Local Small Businesses in Phoenix Need It

In the heart of Arizona lies its capital of Phoenix.  Those with small businesses face a unique set of challenges aside from the scorching desert heat.  Even though the sun in Arizona is hot, the competition is even hotter!  In order for your small business to stand out, you need more than just incredible products or services. It's crucial that your business is easy for your customers to find online.  Did you know that more than 90% of your customers are searching for you on Google?  It’s true!  Search Engine Optimization, otherwise known as SEO can bring your business from the cooler temperatures to sizzling hot.  There’s no reason to stay in the shade when it comes to your business.  Partner with a Phoenix SEO company - they are essential for your success!

But, what is SEO?

A question as old as search engines themselves.  As you’ve already deduced, SEO stands for Search Engine Optimization.  This means that your SEO expert will ensure that your website not only looks incredible, but that it has all of the features that make it attractive to search engines allowing it to rank higher than your competitors.  The top ranking websites get the most traffic which turns into the most customers and obviously the most revenue!  It’s obvious, then, that small businesses in Phoenix need local SEO to stay in the game.

How does SEO Work?

Well, the most obvious thing is that it boosts your visibility on the internet.  Let’s face it, all business owners feel that their products and services are the best on the market.  Let’s say you’ve opened the best ice cream parlor in downtown Phoenix.  You have a great spot where locals can come in and cool off from the oppressive desert heat, but what good are your outdoor misters, the indoor AC, and the best ice cream Arizona has to offer if none of your potential customers can find you?  This is where Phoenix local SEO comes to the rescue!  Your SEO expert will optimize your website for local searches such as, “best ice cream shop in Phoenix” which will ensure that your business appears when customers are searching for ice cream.

Some of the main components of SEO include:

Keyword targeting

Building trust and credibility

Customer reviews

Citations

Mobile Optimization

Though this list is not all-inclusive, your website designer and SEO expert will target specific, local keywords and include them within the content of your website to ensure that you appear in a variety of relevant local searches to bring customers to each page on your site.  This helps the search engines not only recognize your company, but also understand your business and what it’s all about.

We talked about the importance of your website ranking higher than your competitors, but what we didn’t discuss is that a higher ranking also gives the perception of higher trust.  Internet users tend to trust higher ranking websites much more than sites that appear toward the bottom of the page and definitely much higher than sites on page two of the search results.

A scientific study also found that more than 93% of consumers made purchasing decisions based on customer reviews.  Those customer reviews can truly make or break your business.  There are a variety of strategies that you can use to encourage your customers to leave reviews on your page to provide potential customers with their positive experiences.

It’s also important to list your business in other business directories outside of Google such as Yelp, Yellow Pages, etc.  This helps to boost your Google presence as Google issues a citation to you with each listing.  Your SEO expert will help you manage these listings and help you keep your information up-to-date and current.

Your website should look amazing both on a computer screen and a mobile device.  Mobile optimization is a critical part of SEO that is often overlooked.  Your SEO expert will help you to ensure that your site looks incredible no matter what screen it’s being viewed on.

Despite its insanely high temperatures, Phoenix is a fast-growing city.  You want to make sure that your small business is growing right alongside it by staying relevant and maintaining your presence online.  SEO is the best way for your business to remain just as hot as the temperatures and even hotter than your competition!